Modern businesses run on data. Companies regularly capture, store and analyze large amounts of quantitative and qualitative data on consumer behavior, to which they can apply predictive analytics to ...

In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media and people’s ...

Measure who they know, not just who they are. by Paul Leonardi and Noshir Contractor “We have charts and graphs to back us up. So f*** off.” New hires in Google’s people analytics department began ...

Health care providers are a key source for health information. Smaller shares get health information from social media and AI. When a breaking news event happens, 36% of U.S. adults say they typically ...

No one said this was easy. Do a full-disk-image backup regularly, including data, using software that can read images and selectively pull files for restoration when necessary. You will need a huge ...